Telegram has launched the ability to buy and sell short recognizable @ usernames for personal accounts, public groups and channels. The auction for the best usernames is live on Fragment: https://fragment.com The ownership of these collectible usernames is secured in the immutable ledger of TON, a fast and scalable blockchain network. Owners can add multiple username aliases to their personal account, group or channel. Each collectible name can be accessed with its @username on Telegram, or outside Telegram using links such as username.t.me and https://t.center/username. For the first time in the history of social media, people have full ownership of their usernames. Long-time Telegram users who have been using short usernames they registered early on can now benefit from the platform's growth by selling their usernames in fair, transparent, fully decentralized auctions.