β#Worldnews #McDonalds #Supermacβ
π No more chicken Big Macs: McDonald's loses caseβ
Fast-food restaurant chain McDonald's is barred from using the term "Big Mac" for poultry products following an order from Europe's highest court that partially awarded a victory to its Irish rival Supermac's in a long-running trademark dispute.
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Supermac's, which opened its first restaurants in Galway in 1978, sells beef and chicken burgers as well as fried chicken nuggets and sandwiches.
McDonald's aggressive expansion nearly bankrupted this company.
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At the center of the Luxembourg General Court's decision was Supermac's 2017 attempt to overturn
McDonald's use of the "Big Mac" name. The EUIPO rejected Supermac's claims and upheld
McDonald's use of the term for meat and chicken sandwiches, leading the Irish company to challenge the decision. So far, the General Court has rejected
McDonald's arguments and partially reversed and modified the EUIPO's decision.
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McDonald's lost the right to the EU Big Mac trademark for poultry products because it "has not proved genuine use for five years in the European Union in connection with certain goods and services."
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For now, the American Big Mac and the famous "crispy chicken wings" are still offered on the menu.
McDonald's has not commented on the situation but is ready to appeal the ruling to the Court of Justice of the European Union, Europe's highest court.
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The Economist magazine's annual "Big Mac Index" shows that the "consumer" dollar is overvalued by almost 50%. With the average U.S. wage at $4670 after tax, an American can afford to buy 478 hamburgers a month.
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By the way, do you remember that today is another NFP report? Here, it knows exactly how much the dollar is in line with the current economic situation and, therefore, more worthy of our attention. What do you think?
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Profits to yβall!