β#worldnews #Monopoly #Googleβ
π US vs. Google: a blockbuster "How to kill a monopolist"
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The US is considering a rare antitrust move: the company Google, owned by Alphabet Inc., faces global reform after the court recognized it as a
monopoly in the online search market.
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Recall: Google paid companies $26 billion to have its search engine used by default on devices and web browsers, with $20 billion going to Apple Inc. The corporation's dominant position in the search engine gives it an advantage in developing AI technologies. In addition, Google requires device makers to sign a special agreement to gain access to its apps, such as Gmail and the Google Play Store. Google also monopolizes the ads at the top of the search results page to attract website users.
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The corporation's reputation has already suffered, and it is awaiting fines and revenue loss from previously monopolized market segments.
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A separate lawsuit to remedy the violations is beginning and may lead to a separation of the company. Less severe options include forcing Google to hand over more data to competitors and measures to prevent the company from gaining an unfair advantage in artificial intelligence products.
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The Android operating system and Google's Chrome web browser are likely targets of divestiture. Officials are also considering forcing the sale of the AdWords platform.
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The decision against Google may set a precedent for similar lawsuits: Apple, Amazon, Meta, and Microsoft are already in the focus of regulators. So far, Google only plans to appeal the ruling, but Alphabet's shares fell 3.9% in the moment (c $164, 13 to $157.70) on Wednesday, and this is just the first reaction.
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We'll see how this plays out.
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Profits to yβall!