💬 History of TADS creation.A couple of months ago, after seeing the hype around tap-games, we had an idea to create an
auto-promoting channel. That is, to link the channel and tap-game in order to get
constant traffic.We decided to test whether it would be possible to create a
conditionally passive source of income. This is how the Defi dive telegram channel from
the previous post was born. When we saw the results, we decided it could be
scaled. Around the same time, at a
TON-breakfast in Bali, we met up with an old friend of ours and found out that he and his team were developing in the
same direction. ➕TADS ended up with three founders. We decided to move together.A month has passed since the
launch of the project. We have created: a script for
rendering ads on the publisher's side,
analytics collection, a
targeting mechanism that takes into account the country,
language of the user's device, device
type, the
presence of a premium subscription tag, a CPC
auction mechanism, a personal account for the
publisher with the ability to create and edit
widgets, a personal account for the advertiser with the ability to
create and edit ads, and
so on.
In the near future we plan to add
filtering of traffic into
motivated and natural, adding the ability to target
specific applications and ads of selected publishers, as well as compiling various
reports and analytics to give our clients more data about their traffic and more insight into how to achieve even
greater effectiveness from advertising.
🧐 Of course, we have high ambitions and we want to become the
main advertising agency in Telegram.
But any great journey starts with the
first step, so now we are focused on becoming the
premier advertising network for Telegram mini-apps.
We are now aiming to grow our
daily audience to 20 million DAU. This will provide any advertiser with a large audience stream for almost any targeting setup.
😉 Stay tuned, lots of fun stuff ahead.