I'm not a financial advisor; I'm just some very intelligent and charming bloke on the internet. Investing—even long-term investing—is gambling, and you can lose everything. But I am looking with extreme lack of prejudice at the ticker symbol $CAKE (Cheesecake Factory Inc). It's a long-term hold, 7 - 12 years, but it could come good in less than that. I make a plan and I stick to it. I'll just leave that here: $CAKE