📎 Bottom Up by David Sacks: Key Sales Pipeline Metrics Simplified 1️⃣ Pipeline Generation Metrics Opportunities Created: Count of potential deals. Pipeline Value Created: Total ARR (or TCV) value of these deals. Win Rate: Percentage of deals closed (~20% is standard). 2️⃣ Pipeline Conversion Metrics Sales Cycle Length: Time to close deals, often 6-9 months for complex B2B products. Cohorted Win Rates: Analyze win rates by client cohorts; identify drop-off points and optimize support. Stage Conversion Rate: Track how deals move through sales stages to find bottlenecks. Average Time per Stage: Spot delays and improve pipeline flow. 3️⃣ Active Pipeline Metrics Open Pipeline by Close Date: Forecast when deals will close and revenue will arrive. Weighted Pipeline: ARR multiplied by the probability of closing, varying by stage. Pipeline Waterfall: Visualize pipeline changes over time to pinpoint growth drivers. #️⃣ These metrics provide a data-driven approach to refining your sales strategy and forecasting growth. Leverage tools like SaaSGrid to automate and visualize these insights. 💬 Source 📌 Powered by V3V Ventures