Do you consider Starbucks to be a wildly successful business? Most people do.⠀
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But… what makes them so successful? It comes down to the connection and rapport they create with customers that keeps them coming back.⠀
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Starbucks has a great product but when they couple it with an atmosphere that encourages customers to come back by simply calling them their first name it becomes irresistible for many.
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Did you once get a starbucks cup just to share your name on social media?
😉 (It's okay to say yes, and by saying yes, you're confirming the validity of this strategy)
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