Had to crawl out of hibernation to drop an unpopular opinion no one asked for. In the endless stream of memecoins and gambling projects, it seems like a utilitarian collection from a web-2 brand is getting overlooked. This is the tightest web-2 project making its way into the sacred web-3 space. Some think projects are hopping on the TON bandwagon just for the hype. Well, folks, it’s time to face the fact that this blockchain is finally getting noticed outside of Notcoin and three TON ecosystem channels. 💅 Yes, it’ll be tough for them to earn loyalty in a new market without free spins or BS in the roadmap. 🤓 But that’s how mass adoption works: a brand dips its toes into crypto, teaches its fans how to set up wallets, explores the new space, and brings its web-2 audience along, risking its rep because of the local natives. All this time, I’ve been talking about Soda. The team dropped an NFT collection featuring their mascot in 3D anime-style, Soda Chan. Fun fact: the admin is an internet veteran and still remembers Soda’s collab with Ellen Sheidlin back in 2018. That’s long gone, but now it’s 2024, and Soda and Ellen are making digital art on the TON blockchain independently. If you’ve got younger sisters or daughters living their ✨glitter era✨ with shimmering all over their faces, show them Soda and set up a crypto wallet. Start supporting and looking for common ground between generations and interests. Let them teach you how to use glitter in return. The collection reveal is on July 8th. Launchpad here: https://getgems.io/launchpad/sodachan 😍 Sale runs until June 15th.