The lure of “free rewards” is powerful – “Vote for us, and you’ll get everything just like that and become great.” 2. Lower serotonin. Completely discredit the “here and now.” Right-wing extremists denigrate and criticize the world (destroyed traditions, weak leaders, oppressive authorities). Left-wingers also devalue the present (an unjust, corrupt, dangerous, unfair, greedy world). Religious fanatics see reality as a bleak imitation of paradise, the body as temporary, the world as flawed, and life as a fleeting moment compared to eternity in heaven (or hell). The aim is to instill guilt, dissatisfaction, irritation, and hatred toward reality, pushing people to despise themselves and willingly destroy their identity. In this environment, people are pulled between a devalued reality and an attractive fantasy, which can lead them to reject real-life concerns entirely and prioritize a fabricated existence that better matches their idealized perceptions. So what to do? What do I offer? “... it must be remembered that we are in the preliminary stage of one of the greatest battles in history, that we are in action at many other points in Norway and in Holland, that we have to be prepared in the Mediterranean, that the air battle is continuous and that many preparations (...) have to be made here at home. (...) I would say to the House, as I said to those who have joined this government: «I have nothing to offer but blood, toil, tears and sweat.» We have before us an ordeal of the most grievous kind. We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. That is our policy. You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival”.