#RNDR CEO Jules Urbach spoke to Fast Company about helping Hollywood navigate the
#NFT universe.
OTOY, in many ways, sits at the nexus of the NFT explosion. The company serves as an Adobe-like software provider for NFT creators.
Among its board members are director J.J. Abrams; former Google CEO Eric Schmidt; former Lucasfilm CTO Richard Kerris; Mike Winkelmann (aka Beeple); and Ari Emanuel, CEO of Endeavor, whom Urbach says he talks to “every day about where the space is headed.”
Urbach also talks to Emanuel in more specific terms. He says OTOY’s collaboration with Endeavor “is to take everything that they touch . . . and provide digital representation of that. For example, we scan actors or athletes. That could become an NFT. Similarly, for UFC (Ultimate Fighting Championship), which Endeavor owns, we’re in discussions about providing a 3D pipeline blockchain for that.”
Beyond an
#NFT, what happens when an artist like Beeple might take it, with rights attached, and use it, do something with it, and create a royalty flow?
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