🎯 Breaking Down the Benefits of CPC vs CPM – Which One is Right for You?
When launching ad campaigns, it’s essential to choose the right pricing model that suits your goals. Here’s a quick look at the two most popular options:
CPC (Cost Per Click):
Perfect for those looking to drive engagement. You only pay when someone clicks on your ad, making it ideal for campaigns focused on generating leads, traffic, or conversions. It’s all about action!
CPM (Cost Per Mille):
This model is great if your priority is visibility. You pay per 1,000 impressions, which means your ad reaches a broad audience. CPM works well for brand awareness campaigns, where getting your name out there is key.
🔎 Choosing between CPC and CPM depends on your campaign objectives.
• Looking for clicks?
Go for CPC.
• Need to boost visibility?
CPM is your go-to.
Either way,
OnClickA has the tools to make your ads work for you.
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