Alice de Vil as Cruella de Vil. Cruella is an eccentric, fashion-obsessed heiress who wishes to use the skins of 99 Dalmatian puppies to create a spotted fur coat. She's materialistic and selfish. Wherever she goes, she brings chaos. Her name is a play on the words cruel and devil, an allusion which is emphasized by having her country house be nicknamed "Hell Hall". She treats others as of they are beneath her and has no respect for anyone but herself.