When it comes to crypto, it’s important to do your own research (#dyor) before investing in a coin or token. We’re sharing a series of tips this month on what to look for (and what to avoid) when making a decision to invest. Key Factor to Consider #3: Liquidity Use tools like CoinMarketCap to check the token's liquidity on various exchanges. Invest in tokens that are listed on trusted and regulated exchanges and have a high trading volume.