Visual literacy is a visual experience that helps shape your personal taste. It's relevant in various fields: marketing, copywriting, design, development, and life in general.
In simple terms, a marketer might see an ad and immediately understand why it works well, while a designer might spot flaws on a website or appreciate interesting solutions.
Why it matters👀 Distinguish good work from bad. Analyzing great examples helps you understand what differentiates them from the inferior ones. This enables you to evaluate your work and critically find ideas for improvement.
👀 Generate ideas faster. Great ideas don’t come from anywhere; they are stimulated by many other ideas. The more ideas you expose yourself to, the quicker you develop creative solutions.
How to develop it👀 Regularly explore
useful resources in your field. These can be blogs, books, movies, or channels. Consider these as an investment in your professional development.
👀 Mindless scrolling won’t lead to results. Analyze what specifically catches your attention, what you like and dislike, what associations it brings, and whether it can be applied to your project.
👀 Create mood boards or “inspiration lists.“ You can use anything: colors, fonts, photos, text snippets, website screenshots, etc. Items can be gathered in folders on your computer or in special apps.
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