Crypto Wallets on Any Web Domains The Ethereum Name Service (ENS) and GoDaddy have teamed up to link traditional domain names to blockchain-based ENS names, aiming to seamlessly merge DNS with blockchain technology without extra costs or technical expertise. This partnership bridges the gap between traditional websites and blockchain, providing over 20 million GoDaddy users access to ENS benefits like receiving crypto payments. ENS, the leading naming protocol in crypto, enables users to associate human-readable names (e.g., "bob.eth") with complex Ethereum addresses, akin to DNS functionality in URLs. GoDaddy highlighted that this collaboration enables users to connect their domains (e.g., .com) to ENS-compatible crypto wallets, simplifying crypto payments reception.