Paris Match auctions NFTs to commemorate the magazineâs 75th year
Paris Match, a French magazine, is auctioning 75 iconic archival photos as Ethereum (ETH) non-fungible tokens (NFTs) to celebrate its 75th anniversary.
The auction kicked off on June 17 and showcased a curated selection of historic images from Paris Matchâs archives.
These include snapshots of entertainment icons like The Rolling Stones, Jack Nicholson, Orson Welles, and John Travolta. Images of significant historical moments such as the fall of the Berlin Wall and scenes from Harlem and the Tour de France are also included.
Each NFT purchase will include a numbered and signed physical print of the same photo, bridging the gap between traditional art collecting and digital ownership. Bidding for each photo starts at 0.3 ETH, equivalent to approximately $1,062 at current rates.
This initiative marks Paris Matchâs second venture into the NFT realm, following a successful sale of 120 unique NFTs in January 2023. The magazine has teamed up with the photo NFT platform Focus Bloc and SuperRare for this auction.
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